The Soomaal Fellowship

Identity Design

As a collaborative project, we were tasked with creating the identity design for the 2024 Soomaal Fellowship. We created three distinct designs that would potentially be combined, depending on feedback from the client. This is one of those designs.

Throughout my visual research, patterns kept appearing as a core aspect of Somali culture

With the prominence of patterns, I wanted to include patterns within the design, specifically with this color palette that was also found throughout my visual research.

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The Addiction of Today's World